This is the release I plan to send to bloggers, newspapers and anyone who might want to write about our site once it is released as version 1.0
I've written it and re-written it. Writing a press release is actually quite hard.
You want it to be dramatic to get peoples attention, but you don't want to talk crazy. It has to sum up the business and what makes it unique without boring people. It has to be done in as little as 3 paragraphs, and certainly not reaching 2 pages unless each paragraph is more engaging than the last.
I think I've done quite a nice job. It's straight forward, it accurately describes what we are doing, it tries to convey the excitement we feel about the product and has specific calls to action at the bottom.
I'd love to hear what anyone else thinks.
Vancouver, British Columbia, Canada, December 2008 — Oggle Interactive announced today their new travel-tourism site aimed at increasing customer travel satisfaction.
“Stats are showing a decline in satisfaction from customers that book trips through big online companies, and we aim to fix that. As travelers ourselves, we’re also sick of the corporate pandering that most travel sites inevitably pass on to their customers, and we present a better option.” - Co-founder and Marketing Director Scott Carmichael.
Oistr.com, in its infancy, is designed to be a unique integrated travel resource that uses a wiki-style aggregation of information to present all sides of the travel world to its users. Designed to be media rich and map-based for geographical reference, the future will see the addition of travel blogs, games, online booking of hotels, flights and restaurants, and the sponsoring of users that inspire other people to travel.
Currently the site is giving users a unique and powerful interface to show their travels and allowing them to recommend places to go, businesses they liked or didn’t, and to share their pictures and video in trips or right on the business listing. The “trips” can be public or private but Oistr asks that useful information for other users be marked as public with or without your contact information. Also, make friends, be a traveling leader people will watch or ask for advice. If you found a great deal out there or a bait and switch, others want to know.
Oistr is asking for your help. Go to the website, www.oistr.com, use the customer feedback feature and tell us what you think! Explore the site, inspire others to travel and guide them by showing your travel experiences, or simply your own home town.
Showing posts with label business. Show all posts
Showing posts with label business. Show all posts
Monday, November 24, 2008
Friday, November 21, 2008
In Canada, Fat People Get a 50% Discount on Flights
This is less of an education and more of a rant. Anyone who is here to really learn something other than my opinion, read a different blog or blog entry.
It's official according to the Supreme Court, "Functionally disabled by obesity for purposes of air travel" get a second seat free.
This has little to do with the main subject of this blog. The only tenuous connection here is that I feel for business owners that are being sold out by bureaucracy that has been repackaged with a fake sticker that says "defender of the people". Specifically when it actually hurts the people it is supposed to help, and make everything more expensive for the rest of us.
The best part is, the the Canadian Transportation Agency's ruling doesn't even give a proper guideline for how to determine is a person is "functionally disabled by obesity for purposes of air travel". The best they've got? Whether or not the armrest will go down. If you refer to someone serious, like, you know, a doctor, they have a very specific definition of what obese is.
When I set up my business I had to get a business bank account and license from the city before I could apply for an office. To get the office, I had to go buy insurance (arguably a good idea generally, but still not my choice), in order to hook up the alarm I had to pay another fee to the city for false alarms I hadn't had yet, do a search in city hall to determine if the office was zoned properly for my technology business and then apply for a residency permit to be allowed to go into the office I was paying rent, insurance and alarm bills for.
So yes, I get uppity when a business like an airline has to charge their other customers more so that obese people (many of whom have a choice about being obese) can have a second seat for free.
Before anyone throws the old argument "but obese people don't choose to be obese" in my face, I counter with yes, most of them do. Unless they have some kind debilitating medical condition (obviously not including laziness) that restricts their diet and exercise, it usually is their own fault.
I will continue my beliefs about why most obese people have a choice here.
As a wealthy society, we should be helping those less fortunate. My point here is that if we want to stay on top of all of this wealth we need to drop barriers to making a profit so that we have a better chance against businesses in countries where they can focus on conducting business instead of waiting at city hall for an occupancy permit.
Also, so my taxes don't go to bailing out our national airline again.
It's official according to the Supreme Court, "Functionally disabled by obesity for purposes of air travel" get a second seat free.
This has little to do with the main subject of this blog. The only tenuous connection here is that I feel for business owners that are being sold out by bureaucracy that has been repackaged with a fake sticker that says "defender of the people". Specifically when it actually hurts the people it is supposed to help, and make everything more expensive for the rest of us.
The best part is, the the Canadian Transportation Agency's ruling doesn't even give a proper guideline for how to determine is a person is "functionally disabled by obesity for purposes of air travel". The best they've got? Whether or not the armrest will go down. If you refer to someone serious, like, you know, a doctor, they have a very specific definition of what obese is.
When I set up my business I had to get a business bank account and license from the city before I could apply for an office. To get the office, I had to go buy insurance (arguably a good idea generally, but still not my choice), in order to hook up the alarm I had to pay another fee to the city for false alarms I hadn't had yet, do a search in city hall to determine if the office was zoned properly for my technology business and then apply for a residency permit to be allowed to go into the office I was paying rent, insurance and alarm bills for.
So yes, I get uppity when a business like an airline has to charge their other customers more so that obese people (many of whom have a choice about being obese) can have a second seat for free.
Before anyone throws the old argument "but obese people don't choose to be obese" in my face, I counter with yes, most of them do. Unless they have some kind debilitating medical condition (obviously not including laziness) that restricts their diet and exercise, it usually is their own fault.
I will continue my beliefs about why most obese people have a choice here.
As a wealthy society, we should be helping those less fortunate. My point here is that if we want to stay on top of all of this wealth we need to drop barriers to making a profit so that we have a better chance against businesses in countries where they can focus on conducting business instead of waiting at city hall for an occupancy permit.
Also, so my taxes don't go to bailing out our national airline again.
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