Oyster, Oistr, Oystr and more.

So there is only one way to spell oyster, but there aren't that many dot coms available out there and sometimes you have to settle for what you can get. There are many variations that are held by domain name squatters wh are asking for 10,000 and up for the name - that they aren't using.

Oistr is a different spelling, hopefully it's nice and memorable. I find it easy to rattle off and anyone listening hasn't had a problem typing it in.

I spoke with the CEO of a company that has around 5 different sites run out of one office, he has been diligently buying up domain after domain and he still estimates he's losing at least 10 percent of his traffic to mistyped domains that he doesn't have.

Of course, there are some ways around this, if you can convince your audience to bookmark your site or better yet, make it your homepage you're off to a great start.

If you can't do that, then make it as easily shareable and social as you possibly can. Oistr has share options at every single turn, links to Digg, Stumbleupon, Facebook and a chance to email friends whenever possible. You like a picture? Email the link. You like a collection of pictures? Email the link. Have you created a trip? Email the link to your friends, in fact, invite them to take part in the trip.

This last one needs special mention - collaborating on a trip. If you and your friend did a cross Europe trip and visited 17 countries, put your pictures up on the map. Show people how far you travelled. Also, let your friend put his own pictures up - he can still take them down and edit them whenever he wants. Plus, it updates in real time, if your aunt doesn't look at the link for a week and a half, any updates will be reflected when she finally does get around to checking it out.

So we couldn't get Oyster. Or oystr, or oister, or any other reasonable variation. Typos such as ooistr and oiistr are available for people who tap the same key twice (I find it seems to happen more often on my macbook than a normal keyboard) and we are picking these up so any of our traditional advertising requiring people to type the name in will still be directed to the right place.

As we develop we may start buying more expensive names like Oyster, the nice thing is we'll have the data to make the decisions. Isn't technology great?